Heidi was looking for a programme that would help her translate years of corporate and executive experience into helping small and mid-sized businesses grow — through marketing strategy, go-to-market, and coaching.
With Business Coach Academy she found a proven methodology, a cohort of coaches in similar transitions, and the technology stack to run campaigns end to end. That combination made the leap feel specific and doable, not vague.
Her first client came from a simple networking catch-up — someone inspired by her move out of corporate who asked to be coached. She went on to build a thriving consulting and coaching practice, publish a book on marketing growth, and keep winning leads from her own webinars and thought leadership.

