01
Before
Heidi wasn't escaping corporate life; she liked it. What she didn't like was having one client, and doing her deep work on Saturday mornings because the week was full of meetings and travel.
She also wasn't sure about "business coaching". She knew executive coaching and consulting well, but not this. The answer was that she didn't have to choose: she sells fractional marketing and go-to-market advisory, and coaching is how she delivers it. "I use more of the term advisory," she says.
“My goal was to have that time freedom and more control over my schedule. And that's what I have.”
02
The build
Her first client came from a networking catch-up that a mutual connection had set up. "She was so inspired by the fact that I had moved from corporate into forming my own business, and said, 'I'd love to have you take me on as a client.' I wasn't even looking for that."
The nine-step roadmap became the spine of her client work, even though her own specialism is marketing: "I'm drawing from all nine steps, because they're all relevant." Each engagement starts with two months on strategy and the plan, then moves to rolling 90-day action plans and a monthly rhythm.
03
Now
She keeps five to seven clients at a time and has helped more than 20 businesses, including four new ones she helped get off the ground. At least two clients have grown revenue by 25% or more. She passed £10,000 a month early on, and her income is now level with corporate, on fewer hours.
She has afternoons off, the gym first thing, no evening calls, and free weekends. She was named BCA's US Coach of the Year, and her book, The Marketing Growth Formula, reached Amazon's bestseller list.
