Wins Posted By Members, In Their Own Words

Secured my first client since joining BCA a week ago. A veterinarian signed up for my 3-month consulting programme at $6,800.

She was worried about the time commitment, so we agreed to spread it out over an extra month, which made her feel valued and she signed immediately.

I haven't even reached the COACH method curriculum yet, but I used what I've learned so far.

Active listening and focusing on the transformation made all the difference. Feeling motivated and thankful for Zander, Pam, and this group.

Landed my first tech client last week. They asked me to invoice them straight away for the first three months.

The COACH work, Mark's training, and practising with the VR scenarios on The Academy have been invaluable. I also managed to pass my accreditation.

Now I have to deliver.

From April, I was not sure this would work.

Fast forward a few months and my second client has asked me to step in as MD and acquire the business through an earn-out scheme, alongside my coaching work.

My first client increased revenue by 80% and cut raw material costs in just 8 weeks.

They were close to bankruptcy, but now they are back in the black and could land a new £500k contract.

I have a third client lined up and a discovery call with a potential fourth. All being well, I should invoice £12,400 for July and have £9.

5k/month confirmed until March 2026. Special thanks to @Anne Melling for her support and the timely marketing email from Pam.

I finally got my first client signed, sealed and paid up at £2,000 per month. First session is booked for tomorrow, face to face.

My coaching journey has taken a lot of twists and turns, but I am buzzing with excitement to get started.

Just signed my first full price, twice-a-month client. Thanks to Pam Featherstone for your awesome support and Zander Woodford-Smith.

I have 5 more closing calls next week, so this could be a great work month.

As Zander says, "I let it rain"! Both clients were from the automated marketing campaign, which I started at the beginning of March.

I completed a discovery call where I took copious amounts of notes, and then aligned the value session to their challenges.

I spent a lot of time preparing, and even had the opportunity to adapt my approach after the 1st value session this morning (my price pitch felt a little clunky 1st time round), so I perfected it for the 2nd value session.

The 1st client is not an Ideal Client for me. He is a one man band but desperately needed help with his value proposition and marketing.

The 2nd client is an Ideal Client and is at an exciting growth stage in their business but is still pulled in to firefighting.

He may want some consultancy support as well as business coaching, but it was the BOSS dashboard that sealed it for him. It's such a fantastic resource.

They both responded really well to the fact that I wasn't signing them in to a contract, and that I was confident about the value I could bring that they would want to continue our partnership.

I'm not the most patient of people, but I followed the guidance from BCA and it worked!

Now I move in to value delivery with these clients which is what I have been most excited about.

Thank you to the whole BCA team, but particularly @Pamela Woodford @Zander Woodford-Smith and @Mark James

My first 2 clients have confirmed and paid for 12 months of support. Both came through my existing network, just 3 weeks into LinkedIn marketing.

First session is booked for next week, then bi-weekly after that. Looking forward to helping them grow, both personally and in business.

Signed up another client on a no win-no fee basis, with the win being them raising £700k or more.

The key has been getting back to interested people straightaway through LinkedIn on my mobile. Since I only get a handful of leads a week, speed is critical.

Thanks once again to the team. My mojo is back and purpose restored.

6 Clients, £12,500/Mo, Half The Hours I secured 2 new clients this week, bringing me to 6 in total.

In June, I'll invoice £12,500, just £2,500 short of my £15,000/ month target.

In my previous corporate role, I worked 50-60 hour weeks and was away 3 nights a week.

Now I work around 30 hours per week, earn similar money, and I'm home every night.

A lead from Malaysia reached out after reading my LinkedIn posts. He wanted 1 hour of coaching for one of his top Heads of Department.

I upsold to a 6-month programme for all 6 HoDs at £1,000 per month. With the conversion rate, it is £5,000 pcm for him.

The goal is to build their commercial acumen so he can hand over the business and retire. Planning a business trip to Malaysia in the next 6 months.

The programme is just amazing. I joined pre Covid and kept a low profile for a while, but now the leads are exceptional. I signed 5 new clients this week.

It's down to your system, not theirs. Opportunities are everywhere right now.

Signed up two businesses today through my network. One is a virtual assistant business, the other a recruitment firm looking to launch a temp arm.

Neither are long-term or strictly coaching clients, but it feels good to be wanted.

Signed my first "pure" coaching client last week and kicked off Week 1 today

I've been using the coaching/Profit Framework with existing consulting clients since joining in late December, but this is my first client coming in purely for coaching.

They really engaged with the framework and process, which was great to see.

Followed the Academy pricing strategy exactly: 2 sessions a month at £1,950....

They're completely outside my ideal client avatar, but came through my warm network, which is my focus for now while I build out targeted marketing.

Big thanks to the BCA team for the clarity, support, and excellent training

And a shoutout to the community too for all the input & contagious energy

September brought real momentum. I had 2 discovery calls and 2 sales calls, and one client signed up.

The client was from my 1st-degree network and had been quietly following my LinkedIn posts without ever liking them.

People are watching, even if they do not engage.

The other sales call did not convert, but it was a great chance to practise and fine-tune my process. Both prospects loved the pitch slide deck.

Thanks to Zander and team for that tool.

Signed my first client. It's a small one and came through my own network, not a connector, but it's a six month commitment. We're off!

Landed my first tech client at the end of last week. They asked me to invoice straight away for the first three months.

The COACH work, Mark's training, and practising with the VR scenarios on The Academy have been invaluable. I also passed my accreditation.

Now I have to deliver.

Landed my first paying client today. She found me through a friend and, instead of taking the free 6-8 weeks, asked what I charge.

We agreed on one free session so she could see what I offer, and she accepted my rate straight away.

This is a big deal for me as I have no coaching background and it's not even in my main niche.

Excited for the learning ahead and ready for the onboarding session on Monday.

Hi Guys I read somewhere on announcements that Zander's wants us to put up our wins. So to start in last week. Signed a client plumbing business in Belfast!

From FB ads who then went to website watched loads more video testimonials and booked a 30 min business review.

Not quiet gone international as still UK but feel like it's at least across some water! Also 2nd client plumber from builder client referal in Oxford.

Good start to the week. Plus got a 30 min review next week with a £65m t/o construction contractor! Big one! Hopefully we land them too!

And another new awesome coach joins us at Bright Business Advice too hopefully and will be confirming on Monday!

Signed my first client today, and they are a perfect match for the ideal client avatar Pam helped me create last year.

It took three months to bring them on board. I want to thank Anne for her amazing support since I joined.

For anyone feeling frustrated with slow progress, stick with it. The support here is second to none.

Less than 24 hours into my first campaign with the new AI-powered connector, I have 4 new connections and one Discovery Call booked.

The responses driven by the AI made it fabulously easy to use and very effective. Hoping for more.

I've just tested my Value Session invite with 6 of my VIP 100 leads. Within minutes, 2 sessions were booked — hoping for a couple more soon.

I say "my" invite, but it was really a lightly tweaked version of @Pam's invite. It worked a treat — thank you, @Pam.

Next step is to reach out to the rest of my VIPs before rolling it out to my wider LinkedIn network.

I practised the 2-call sales approach from my last module and closed 2 more coaching clients at $750 and $800 per month.

I'm still learning and not fully set up yet, but it's a win to see real results as I ramp up.

This is my third client from my network and it looks like I will exceed the initial £10k a month target within my first three months of trading.

I have a roadmap discussion set for the 23rd and he’s already said it matches what the charity needs.

I’ve known him a long time and he trusts me, but the challenge is setting the right fee since it’s a charity I care about.

I’ll get Anne’s advice on pricing and pitch to make sure I get what I want.

The marketing campaign should bring in new clients who don’t know me, which will be more challenging.

After Dan reviewed my profile and suggested I post more, I shared a quote I love: 'The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.'

Five minutes later, someone booked a call through my Appointment tab. This stuff works. Thanks Dan and all in BCA.

Last week I started using the AI response and follow-up campaign tools on the new AI connector. What a difference.

I got a negative reply to a connection request, but the tool suggested a response that interested the potential client.

We had a series of messages, mostly using the suggested replies, which led to a discovery call booked for the next day and a roadmap call set for next week.

When the AI connector was released I didn't get the fuss, but now I'm hooked.

I waited to share until I had signed more clients. I didn't think just one new client would impress you anymore.

Started coaching a husband and wife team just before Christmas. A couple of weeks in, Enzo told me, 'Bili and I appear to have found a better work life balance.

Light at the end of the tunnel.'

It was tricky at first with the spousal dynamics, but I coached Bili to step up as General Manager and mentored Enzo to give her space, which is not his usual style.

Now charging £1,250 per month for coaching plus £450 for a weekly call with Enzo, and picking up extra project work too.

Running a bit off piste, but it is working.

Big thanks to Anne Melling for her support and guidance through this process.

This week I connected with the editor of the UK's biggest Toy industry trade publication. He agreed to publish an article outlining the services I offer.

I hope this sparks more curiosity and interest, and leads to onboarding new clients.

Two months ago, I didn't really have a business. Now, I'm a paying client at £500 per month.

I was worried about the investment, but Dan guaranteed that if I don't earn more than that in 3 months, I won't need to pay until I do.

Thank you for everything Dan, you're not just changing my business, you're changing my life.

Signed another new client last week for £1,950 a month. This business has a manufacturing side and does AC installs, turning over about £3.

4m after rapid growth in recent years. They have 24 full-time employees, with 55% gross profit and 15-20% net.

The client wants to improve systems and communication between team members and departments, so that will be the focus of the coaching.

@Pam, would you do anything differently in the alignment given this? Our first session is tomorrow.

Since using Mark's COACH technique instead of the script, I have booked a Roadmap call for every Discovery call so far.

My Roadmap pitches have also been much better received. Hoping to join Miles and Will soon in announcing my first client.

Focused on reconnecting with old work colleagues and it paid off.

I now have 2 days a week of consultancy work until the end of the year, with a chance to extend into 2025.

Just confirmed 2 mentoring programmes running through all of 2025.

While my high-volume, low-touch LinkedIn campaigns ran in the background, it was my old network that delivered real results.

I love how flexible this business is. Here is a photo from my office this morning in the French Alps after a bit of skiing.

I’ve taken three months off to travel with my wife and kids, skiing and having fun, while still coaching a handful of clients.

Flexibility really is the best part.

My full-time consultancy contract with a US client ended a week ago. I switched them to a part-time coaching and consulting client for the next 6 months.

Now I have a safe space to learn and deploy the coaching system.

This morning I paused my business routine to play outside with my son before school. It was not on my task list, just a moment to create a memory.

Soon, he will want to spend time with his friends, not me.

Working from home can blur the lines and make it easy to work longer hours. Not taking breaks leads to burnout, less focus, and lower productivity.

Be mindful of how you spend your time, what you want in the long term, and your energy levels.

The new system looks great. I am all caught up on the videos and can see this changing my business.

Automated responses and follow-ups are my biggest weakness right now, so pipeline management will help me a lot.

If I get in front of people, I know I can convert. More time in front means I can hit £10k a month.

First AI instigated discovery call. Much easier and far more naturally formed and set up.

Hi everyone,

So, I have not been paid as yet.....but I have secured my second client!!

If my first was not ideal, then I am not sure how to describe this one.

Pam always said that we don't want to sign clients who are in ICU; well what about the morgue?

The client is in a terrible position, which is partly why I was so keen to work with them (and because I need clients! ).

I really hope that I can help them to turn their business around, or they will not have one in a few months. They deserve better.....

I keep chipping away at this with a lot of help and support. If I have to be a lumber-jack to make this a success, then that's what I will be.

Now, where is the third?

J.

I am still on a high from Friday's 90 Planning session. I have a plan and a system that is so easy to follow. For the first time, I have confidence and belief.

I am going to dedicate myself 100 percent to reach the targets. The next 3 months will be game-changing. Thank you both again.

A couple of weeks ago I received a LinkedIn connection request from someone wanting to talk to me about an opportunity.

She was from an organisation that bridges the academic and corporate worlds.

Fast-forward a couple of weeks.... I now find myself preparing to develop and deliver a coaching-based sales training programme for one of their clients.

They're a little bigger than my normal ICP - by about €20bn. I'll be coaching a cohort of their sales leaders from around the world.

I had an interview with the client yesterday - @Mark James's session on Monday about consultative selling could not have been any better timed!

I'm also really grateful to Mark for helping me to believe that although this is waaaay outside my comfort zone that it's not outside my capabilities.

I'd actually considered corporate training before I joined the BCA, so if this works out well hopefully it might lead to further opportunities.

After a chat with Mark Edmunds, I completely reset my core client and rebuilt my messaging. Yesterday, I spoke with an IFA I’ve known for 18 months.

She knew what I did, but as soon as I shared my new focus, she had a referral for me and at least two more contacts ready.

Where have these been for the last 18 months? Going 1 inch wide and 1 mile deep is clearly the key.

We are driving home to NZ overland in our Rav4, travelling through 44 countries in 12-14 months. We only need visas for 2 countries before the border.

The rest, we just show up and get stamped through.

Our vehicle is set up for sleeping, with custom fittings and blackout curtains that work so well we once slept in till 10. 15am.

Thanks to BCA and following Pam and Zander's advice, we have a business model that lets us work with select clients as we travel.

We stop once a month for Zoom sessions, then move on or stay longer if we like the spot.

Letting clients know we’re only mentoring a few has made them even more eager to work with us.

Some are even sponsoring us, and our tyre guys gave us all terrain tyres and rims for the car.

We really appreciate the help from Pam and Zander in making this possible.

The potential to drive large numbers of prospects to our websites is huge.

They can see the value we add, and the automation means prospects are nurtured so many more become clients. Fantastic work Zander. Many thanks.

I cannot begin to comprehend the amount of work you have put into this Zander...

The whole automation sequence for taking prospects through to becoming clients is a game changer.

Doing this manually is time consuming and people fall through the cracks.

Now, prospects move along the funnel in a structured and timely way, leading to more of the right clients. Like night and day.

I absolutely love how you keep revamping, revising and improving the content in this course.

I am truly blown away by your dedication to making sure we succeed and delivering the best possible content to make that happen.

This goes above and beyond. Such a simple yet effective way to help coaches focus on what’s really important.

I appreciate all the hard work and time this must have taken. Fantastic!

I've spent most of my life learning about mindset, and this module stands out.

The Going Pro and Pro Mind content is so extensive I filled half a new notepad in one go.

Having taught at university and higher education, I can say this course would help students, business owners, and anyone determined to succeed.

Zander lays out how our mind deletes, distorts, assumes, and generalises information, but what sets this apart is the step-by-step guide for taking action in the moment to solve any challenge.

The Map and Tree Branches of Confidence, Importance, Impulsiveness, and Delay make it practical and actionable.

A fantastic, inspirational, practical, fun, and life changing conference. Many thanks to Zander, Pam, Mark, and everyone for their contributions.

I hope others also enjoyed what Hullywood and East Yorkshire have to offer.

🚨 Need content

The 90 Day planning session gave a really tangible example of how following a step by step process you can build a solid coaching business.

I loved the concept of stacks, which showed me the power of building my business one client at a time and the compounding effect this has over time.

The default diary Zander Woodford-Smith shared is also very helpful for identifying blocks of time and areas of focus to keep making meaningful progress.

Zander, stop over delivering. I can't take this much awesome content! The Going Pro series is making me go over things several times.

It's highlighting a lot of stumbling blocks and blind spots I need to sort out. Keep it up.

I was amazed that my first newsletter, 'The Sassy Genius', from ProfitGenius Partners hit 280 subscribers in its first week.

The image was generated by AI after a great session with Pam around my ideal client avatar and the story built around him as a software entrepreneur from Manchester.

The article images were also AI-generated. AI is just mind-blowing. Any comments welcome.

Lots of scope for improvement but as Zander says, just do it and get it out there.

I had to weed through so many garbage programmes. This one is the best, most authentic I've ever seen.

It's a fantastic resource. Well done, must have taken a long time to put together. Thank you. Above and beyond again.

Just finished the Pro Mindset module. It is the most amazing resource of its type I have ever seen. There is so much content and it keeps growing.

As a Zig-zagger, it has helped me find new clarity and motivation.

I reworked my One Page Growth Plan using tips from the module and it made me cry.

For the first time, I feel truly connected to my goals and the consequences of not taking action.

Thank you Zander Woodford-Smith. I have new optimism and look forward to smashing my goals whatever adversity I face.

This is an amazing resource and so generous of you, Zander Woodford-Smith. I'll be on it next week.

My new book, 'The Marketing Growth Formula', launches on Wednesday, September 24th at 4pm ET/9pm BST. You’ll be among the first to get a copy.

The book includes the coaching methods we learned in BCA and Profit Coach, plus an endorsement from Zander himself.

Thanks to BCA, Zander, and Pam for helping me build my business. Now I’m celebrating 2 years of a thriving consulting and coaching business.

My goal with the book is to give business leaders the core foundations of marketing that work no matter how things change.

I got my first one-call sale yesterday for $12k, or $1k per month for 12 months.

My ideal client is on Facebook more than LinkedIn, so I've been posting in the right groups.

Someone saw my comment, reached out, and by the end of the call said, 'I've been wanting to do this for 10 years so let's go.'

I used so much from the training modules to make this happen. Thank you. I'm feeling some momentum.

Secured a new multi-site Roofing Merchant client from my January newsletter. Booked 2 x 2-day training days for £6,600.

Used the COACH method to understand their needs, and the MD agreed to the investment on the spot and discussed adding more.

Now at 4 clients and invoicing £8,100 in March. The £12k/month target is getting closer.

My second client has asked me to step in as MD and acquire the business through an earn-out scheme, while I continue my coaching work.

My first client increased revenue by 80 percent in just 8 weeks and cut raw material costs.

They were close to bankruptcy, but now they are back in the black and could land a new £500k contract.

I have a third client lined up and a discovery call with a potential fourth.

Special thanks to @Anne Melling for her support and the timely marketing email from Pam.

My client said this...

"You're like the magic wand that comes into business and sprinkles fairy dust. You have a good framework, a good programme to follow, and you know how to adapt it to where that individual is at."

"Between two businesses, I found £600,000 worth of cost savings."

When I met Kim, her business was about to go under. Within a month, we found £600,000 in savings.

It's not fairy dust. It's the PROFIT programme.

I cannot tell you how good this programme is and the difference it's making in people's lives.

I am up to 76 bookings for my webinar next week. Today I signed a £7m turnover business for a second strategy session and discussed ongoing coaching.

I also upgraded another client from £995 to £1995 for 3 coaching clients across his business. I am now working on pricing for bigger clients too.

I’m consulting for a company in the medical device area, which fits my background. It’s just one day per week for £9,000 per month.

I’m having lots of fun and it fits perfectly with being retired while staying mentally active.

sharing with you my LI post today; chuffed to pieces that i've done this, but also noting that i'm losing clients too regularly once they've got what they came for!

I've maintained a regular 4 or 5 clients for last few months, I now need to get that to 9 or 10. That's the target.

10 clients and counting!

After just a few months of helping founders fundraise and grow their businesses – I've hit double figures with my 10th client won just last week!

It's an incredible feeling when someone puts their trust in you to help them out at such a critical juncture in their journey.

Often quite literally it is make or break time.

And I'm honoured and loving working with those that have big dreams, are building new horizons and want to create change for good.

If you need a sounding board or have a question just give me a shout.

Have you been at that critical juncture and learnt from it? It would be great to hear your learning.

Just agreed a 12-month deal with a client at €2,500 per month. That is €30,000 locked in for the year. Happy days!

Launched my online webinar for electrical contractors to help them reset their plans and build a brighter future.

So far, 35 booked and 22 attended on Thursday afternoon. On Friday, 24 booked and 10 showed up.

Sold 2 Alignments at £495 each and generated 8 business assessment calls.

I'm pleased to say that I have finally signed a proper client. I did win one previously but only for a planned 4 week period, hopefully he may come back later.

I also signed a further client last week, although he's not making much profit at the moment so I'm only charging £500 per month for the 1st three months.

I have a few strong prospects, including one where I would be working with Will Walsh, so I'm hopeful of adding to this over the next month.

Signed two new clients at $325/month each. I call them my charity cases, but I know I can help them get results and it's great practice for my coaching.

Since joining a local networking group last September, I've signed 4 coaching clients from that group.

Last week, all 4 spoke about their experience with me, which led to a sales call this Wednesday and another on Friday. No more charity cases from now on.

BCA and Anne have given me so much.

Just landed my first client after a 45-minute sales pitch. They agreed to a 6-month investment focused on boosting a low-revenue area of their business.

I spent a full day practising and recording my pitch, which helped me tailor it to my style and keep the message clear.

The client asked for a few references, but once that's sorted, we'll finalise everything online.

It was daunting at first, but the practice paid off and gave me confidence to deliver.

Signed my first coaching client for a 6-month opener, with rolling monthly after. No outbound marketing.

Focused on people who know and trust me, using Pam's VIP 100 for fewer, better conversations.

Over 10 face-to-face meetings led to quality conversions and real momentum, with three more clients in the pipeline.

The Coach Method worked end-to-end: clear discovery, problem framing, prioritised actions, and accountability.

Warm relationships made conversion smoother and faster. F2F beat Zoom for rapport and decisions.

Next, I’ll lock in success metrics sooner and trust the process even more. Thanks to Pam for the VIP 100 focus and belief.

September brought great momentum. I had 2 discovery calls and 2 sales calls, and one client signed up.

The client was from my first-degree network and had been silently following my LinkedIn posts without ever liking one.

People are watching, even if they are not engaging visibly. So keep posting.

I signed 3 new consultancy clients this week. It's not coaching yet, but I believe I can steer them that way in time.

I truly think the increased visibility on LinkedIn made this happen. A win is a win, and it's good to get some money in the bank.

Client number 6 came in thanks to a great referral from Andy Garner.

His mate is out raising equity funds, which is right in my wheelhouse, and needed some help on his journey.

Delighted to have notched up a new client before the end of October. Thank you, Andy.

I now have 4 Disco calls scheduled next week and could have my first sales call too.

2 of these came overnight from my second connector campaign, which is already getting over 20 percent connection rate.

The others are from direct approaches to Top 100 prospects. It has taken some time but I can feel the momentum building and I can almost smell my first client.

Last week I started using the AI response and follow-up campaign tools on the new connector. The difference was immediate.

I got a pretty negative reply to a connection request and would have moved on, but the tool suggested a response that caught the potential client's interest.

We had a series of messages, mostly using the suggested replies, which led to a discovery call booked for the next day and a roadmap call set for next week.

When the connector was released I didn't get the fuss, but now I'm hooked.

I've won a couple of clients recently and delighted to have bagged a new client this week, with a massive vision to save the world, or somewhere close to it; but in particular many thanks to Dan O for introducing them to me - I'm excited to help them raise £1m and then pass them back to Dan (relay style) for him to coach them to future glory!

if any of your clients are looking to raise investment for their biz, please do not hesitate to give me a shout :)

Will aka, The Fundraising Coach

Kicked off a connector campaign, supported by the ever wonderful and formidable Sue Gallagher.

Just got a meeting request from the Owner/MD of a £60m food business. The process works.

The message builder got me a brilliant inbound lead yesterday, with the business owner booking a call for later this week.

When I use the tools we have been given, they work. Massive thank you to Zander and Pam.

Not a win per se, but after just 1.5 days of outreach, I’ve already booked 2 discovery calls. Early indicator things are moving.

New full paid client signed today. That makes two in March so far!

A post I shared using the PROFIT Certification method caught the attention of the MD of a well-known digital marketing company.

He reached out and said, 'think it's about time we had a coffee.'

That meeting ended with a handshake on a 1-2-1 coaching programme with a four-figure monthly investment. This process really works when you follow the system.

Thank you Zander and Pam for the gold stars.

After Dan reviewed my profile and suggested posting more, I shared a quote I love about mentoring.

Five minutes later, someone booked a call through my Appointment tab. This works. Thanks Dan and everyone at BCA.

Last week I launched my first newsletter and a great prospect sent me a direct message wanting to chat.

We had a phone call this morning and now I have a 90-minute sales call booked for Thursday. Hopefully I can convert that!

After a week of grinding through the course and changing my habits, I felt confident enough to resign from my job.

I focused on business and fitness, cut off distractions, and trusted the process. When I handed in my notice, both my COO and CEO reached out the same day.

They offered me new business opportunities, emphasised owning shares, and even suggested working together on side projects.

I can see the real change in how I approach work and life now.

After resetting my core client and rebuilding my messaging, I spoke with an IFA I have known for 18 months.

She immediately offered me a referral and has at least 2 more contacts for me. For 18 months, nothing happened.

Focusing 1 inch wide and 1 mile deep is clearly the key.

I got invited to speak on the stage at TEDxMoseley

This is such an amazing opportunity to speak on a stage that REALLY matters, and I am proud and deeply humbled to have been invited to speak on this prestigious stage.

My idea worth spreading is that many communication misunderstandings are not caused by a lack of empathy, effort, or good intent, but by unspoken differences in how people think, process, and communicate.

If anyone fancies a trip to Birmingham to brush up on speaking tips it would be great to see you all!

Or perhaps I can twist @Mark James' arm to let me present my draft speech at the conference in a few weeks?

I also won a new client recently - I was recommended as a speaker coach to help train his speakers at a corporate community event he was running - he liked my ideas so much that he wanted to hire me as his coach instead!

First Saas client running automotive garage software.

Started a new client today and revisited the Alignment module. Incredibly powerful session. It got this relationship off to a flying start.

Graham took time out of his day to answer my needs and provide real guidance and clarity. It was honestly the most valuable 55 minutes I've had in a long time.

If you're trying to move your business in the right direction, give Graham a shout. He has some amazing tools.

I've made a valuable connection today, one I hope will last for years.

Thank you to Zander Woodford-Smith and Pam Featherstone for all the effort you've put into the Academy.

It has been a long journey, and at times I have felt like giving up.

I am still in the tunnel, but now I have a little more hope that it is actually a light at the end of it and not a fast approaching train.

I 'signed' a client last week through a Value Session and completed the first session with him today.

He is not in my niche at all, and the business is extremely immature, achieved less than 50k revenue last year (after 3 years), and flat out in ICU.

I would honestly have taken him on for free to gain more experience, but I managed to secure £450 per month with a review in 6-months.

So not the ideal start for me, but I keep pushing forward.

A big thanks to Anne, Pam, Zander, Mark and Zac for the help in getting me this far.

Also a thank you to the BCA Community to have encouraged me along the way (James, Ashley and others).

As for 1 out of 15?

It could be the rating I give myself of the first session (which was far from perfect), but it actually represents the first of 15 clients that I will be bringing in....

hopefully soon.

Setup was incredibly simple. Julius walked me through it and we were fully set up on Go High Level in under an hour.

The system is easy to use and makes it clear where every prospect and client is.

Everything is integrated: CRM, automated email marketing, appointment booking, emails, texts, phone calls, and even payments.

It connects with Stripe, Xero, and more.

After trying many systems that never really fit, I’m amazed at what Pam & Zan have invested in for us and provided for free.

If someone as bad as me at IT can run this, anyone can.

Coaching is simple, but all the other stuff like marketing can get in the way.

That used to be the biggest hurdle for me, but this system fills that gap and removes those obstacles. The time saved is a real blessing.

It is a much slicker system, boosts branding, and positions you perfectly as a coach. It supports a step change of growth in my business.

Just got my first 'free' client for the next 6-8 weeks in exchange for a testimonial.

This came as a referral in my industry (IT), even though I haven't finished my fears or aspirations identity, or fine-tuned my niche or copy yet.

Back to the Business Coach Academy to make sure I deliver those promised results.

Following the PRO tips, I just got a message on my phone saying my screen usage is down by 80 percent this week. Feeling happy with the progress.

The value of this is incredible. After 3 months of posting every day on LinkedIn, I know what works, and this Airtable makes it simple.

It saves us time and removes any excuses. Everything is ready to put into action fast.

After only one day in the Coaching Certification course with Mark, my outlook on life and work has already changed.

The practice session with Sarah was fantastic. We're already bickering like an old married couple, but in a good way.

Excited for more learning and laughs in the weeks ahead.

I am 45% of the way through and really impressed with how this course is set up.

Starting with personal development made me analyse myself in ways I never had before. The more I understand about myself, the more I understand about people.

Other courses I bought felt all over the place, but this programme ties everything together with a clear framework.

Loving it so far and looking forward to the rest. Thank you for putting this together!

The joined up marketing attracts people, keeps them in the pipeline and automatically follows up with them.

It means I spend less time keeping leads warm and more time focusing on those ready to buy.

Absolutely outstanding effort to help us all create elite business coaching businesses. Thank you.

I absolutely love this.

The content, calendar, and method mean that once I personalise the messaging and pick my target, I can recycle it and never worry about what to post again.

I just add extra testimonials. It's like every obstacle and fear has been removed for us. Interesting that!

This is truly fantastic. You leave no stone unturned, meaning there are no excuses to get in our way. You have outdone any other course in the marketplace.

Had a discovery call today with someone I've known for 9 years.

My Connector message landed at just the right time, as she and her husband are planning to exit their business in 3-5 years.

We've now booked a sales call for next Monday. Quietly confident about this one.

Just got my first 'free' client for the next 6-8 weeks in exchange for a testimonial. This was a referral in my industry (IT).

I haven't finished my fears or aspirations identity yet, or fine-tuned my niche or copy.

Back to the Business Coach Academy to make sure I deliver those promised results. Thanks for your previous support!

The 90 Day Planning session gave me a clear, focused process to build a successful and profitable coaching business.

It cut out inefficiencies and distractions, keeping us on track to hit personal and business goals in the most efficient way.

Combine this plan with BCA's training and resources and, as long as you're prepared to put the work in, you can't fail to achieve your goals.

Two days packed with valuable information and support from like-minded people.

The team led by Zander, Pam, and Mark shared practical ideas and created a space for everyone to help each other.

"Great business to be involved with, great community for people sharing ideas and offering help."

Thank you for your time today and for the wonderful, helpful advice. Setting up our LinkedIn connections was really kind of you and we truly appreciate it.

This is the only course to over-deliver everything in all ways. Thanks Zander Woodford-Smith.

You have no idea how long I have been trying to weed my way through all the make pretend gurus and garbage programmes.

I'm excited to have found you and your programme.

There goes all our 'I didn't know what to talk about' excuses for not posting. You are truly the gift that keeps on giving, Zander. Thank you!

When we moved to the new platform, I thought things were really good. This is the Golden Goose of programmes. The golden eggs just keep coming.

The training brought me so much clarity. If you have not checked out the latest video in the Profit section, Zander and Pam have overdelivered again.

Words cannot express my gratitude.

I've been working with this client for about a year. By engaging with the CEO and finance manager, I helped identify ways to increase profit.

After the previous administrator left, someone else from the team reached out to me for help with marketing their new areas.

The system really works, so get stuck in and use it."

"They recently opened a new floor and asked for tips on marketing and promoting it on LinkedIn.

This shows the impact you can have on your clients' businesses if you keep doing a great job.

For over 8 years, we have seen you give your time and knowledge to help anyone who comes to you.

Your caring and compassionate nature shows in every interaction.

Sometimes you put others before yourself, and that is why so many clients benefit from your wisdom and guidance.

Thank you for everything you have done for us and for every client.

After a whirlwind week, I signed up clients 2 and 3, plus another on a no win-no fee (if they raise £700k+).

The key has been getting back to interested people straightaway through LinkedIn on my mobile. Since I only get a handful of leads a week, speed is critical.

Thanks to the team, my mojo is back and purpose restored.

Signed a client today using the new sales process. It was really easy to follow and made the conversation simple.

The lead came from our Top 100 Strategy. We connected in August 2023, exchanged a few LinkedIn messages, and I reached out last month after she liked my post.

She replied, 'Be good to chat soon as we need some guidance on how to think about bringing better value internally?' (meaning team generating more profit).

She understood the process straight away and said it was exactly what they needed.

The question sections helped bring her into the conversation, and she was surprised by how much value I shared in just the first call.

I didn't follow the script exactly, but knowing the system made it work. Thanks to Pam, Zander and Jack for building the process and PowerPoint.

Started a client on alignment only and just rolled them into a coaching programme at £1,295 per month.

Also added a monthly tiddler at £250 for an hour a month, with an upgrade proposal in for an extra £500 per month and a subscription for my recruitment software and management system.

Best week for a while.

Today my first client paid for 6 months upfront and we had our first coaching session.

We started with the Business Growth Matrix, but spent half the call on immediate business issues. It feels great to finally get some runs on the board.

The first one's always the hardest, so the second should be easier. Big thanks to Sue for all the support.

Landed my first gig today. A 6 month programme at £800 monthly, providing leadership coaching for a rising member of a toy company.

This came from a VIP nurture campaign. Trade fair, then a Guinness, then a coffee meeting, then Zoom.

Hopefully this leads to greater things.

I have officially signed my first two clients, both from my personal network.

They have committed to a 6-month engagement with a 3-month review, monthly invoicing, payments in advance, and a 30-day notice period.

This fits perfectly with the service model I designed for consistent, high-quality support.

For now, we are working face-to-face and attending key customer meetings, which lets me practise the system in a comfortable environment and handle any concerns directly.

Future clients will be online only to keep things flexible and scalable.

My marketing campaign went live last week and interest is already building. A third potential client has booked a discovery call for later this month.

Today was one of those days where the work behind the scenes starts to show. 2 new clients closed. 1 client renewed, with team support added in.

2 came through networking. 1 came through a client referral.

And last week, I also brought in a new small micro business client and another client renewed to monthly support.

The biggest win for me is not just the new business.

It's the pattern.

Networking is turning into conversations. Conversations are turning into clients. Client work is turning into referrals.

Existing clients are renewing and expanding.

That's the bit I'm most proud of.

Because growth is not just about getting new clients.

It's about building enough trust that people stay, refer, renew, and bring their team into the work.

Big reminder for me today:

Relationships compound when you keep showing up properly.

This has been my intention for the last 2 months,

Most exciting i have 5 more very strong opportunities / prospects in the next week them all booked.

Stay tuned!

Thanks to all community and team for the support, guidance and environment to learn and push myself.

Super chuffed. My first paying client is starting next week, straight from my first campaign. Two meetings in one week and done.

It may only last a few months to sort out their critical issue, but I’m on cloud nine for what might be.

I really thought about my list and my messaging, and went bespoke instead of using the sales pitch. Thank you to Zander and the BCA.

Secured 2 new clients this week, bringing me to 6 in total. In June, I will invoice £12,500 and just need £2,500 more to hit my £15,000 monthly target.

In my old corporate job, I worked 50-60 hours a week and was away 3 nights a week. Now I work around 30 hours, earn similar amounts, and am home every night.

It has been an emotional rollercoaster, but perseverance is working.

Sold another session and gone global. Signed a new client in Melbourne, Australia, all from my home office in the UK through Zoom webinars and strategy calls.

That makes 3 new clients in a week during a pandemic. Happy with that result.

Today my team and I found out that an investor said yes to $2. 5m for a share of Moistdrinks. com.

Thanks to BCA and the outreach from my first connector campaign, I am now, on paper, a multi-millionaire. It still hasn't sunk in yet.

My target is now 8 clients by Christmas, all while working just 2 days a week outside my day job.

I've been coaching for the first time in my life, and one client messaged me this week saying "the best thing that's happened to them in the last few months is me."

Without BCA, none of this would be happening."

Just signed up my First Client in the Dental Field. Working on Marketing and Scaling his business He has big dreams in 6 months. Lets Go.

We had a brilliant week with our second subscribing client signing up. They loved the system and joined on the day we presented.

Thanks, BCA, for getting us there.

Signed up my first new client in a while. Straight connector, discovery, sales, done. Construction recruiter with some big challenges to tackle.

Connector is working better and better for me, especially thanks to Pam's Starbucks questions.

I've just landed my first deal with an Ireland-based recruitment business.

I went the consulting route and couldn't have done it without the learning, training, and support from everyone at BCA.

I'm confident I can expand my remit now that I've got my foot in the door. Looking forward to building on this as a case study.

After a discovery call last week, I had my first sales pitch today.

It lasted about 45 minutes and ended with my client agreeing to a 6-month investment focused on a part of his business that needs more revenue.

He asked for a few references, but that won't be a problem. Once he has them, we'll meet again online to finalise everything.

Practising the pitch made a big difference and helped me deliver it in my own style without losing the message.

Hands up if you've signed your first international client this morning. Thank you Zander Woodford-Smith and Pam Featherstone for making this possible.

Really happy to have signed up my fifth client, an award-winning training business working with law firms to develop their fee earners and partners.

This is my first client from a connector campaign and my first in the training arena.

4 Disco calls scheduled for next week and my first sales call could be coming.

Two calls came overnight from my second connector campaign, which is already hitting over 20 percent connection rate.

The others are from direct outreach to Top 100 prospects. It took time, but momentum is building and I can almost smell my first client.

I signed my first client on Friday.

He's the owner of an event company in Berkshire, struggling with sales and rising costs after Covid, plus short-term cashflow issues.

Thanks to Sue Gallagher for helping me with the pitch.

Signed a client today using the new sales system. The process was easy to follow and made it simple to guide the prospect.

The lead came from the Top 100 Strategy, with LinkedIn messages and comments over the year.

After she liked my post last month, I reached out and she replied wanting guidance on bringing more value internally.

She understood the process right away and said it was exactly what they needed.

The question sections helped bring her into the conversation, and she was surprised by how much value I shared in just one call.

I didn't follow the script exactly, but knowing the system made it work.

Thanks to Pam, Zander and Jack for building the process and PowerPoint.

Pam is amazing. Maybe there is hope for me after all. I had my first coaching session with a paying client.

Had a sales call with a prospect who was clearly bought in and recognised the strength of the system.

He only took the call because of my experience in the industry, which used to be a challenge in my campaigns.

He wants to move forward at the end of January but can't commit right now due to seasonal cash flow.

I decided to focus on building trust and waiting, rather than pushing for a sale. An hour later, he texted, 'Hi Cilla. Thank you for your time this evening.

Think it will all be worth it and look forward to working with you.'

Really pleased to have signed my second client, a recruitment business with offices in London and Dubai focused on travel, leisure, and hotel sectors.

They reached out to me after seeing the LinkedIn articles I had been posting. Four more discovery calls coming up, so hoping to add more soon.

Yesterday's approach worked. I separated value from investment and kept it short: £2k a month or 6 months with 1 month free.

He nodded at the 6-month up-front option and seems very keen.

Only possible issue is he wants an ops director involved in planning, but I've set a 2-hour meeting on 31st May to align business and personal goals.

He was very up for it.

Last week I launched my first newsletter and a great prospect sent me a direct message wanting to chat.

Had a phone call this morning and it's led to a 90-minute sales call booked for Thursday. Hopefully I can convert that!

Had 2 discovery calls and 2 sales calls this month. Signed 1 client, who had been quietly following my LinkedIn posts without ever liking them.

Shows people are watching even if they don't engage.

The other sales call didn't convert as the investment was too high for their company, but it was a great chance to fine-tune my process.

Thanks to Zander and team for the pitch deck, both prospects loved it.

Another private client booked a 4-hour marketing session for £650.

One of my proof clients did everything, told them about me, and closed it for me without me saying anything. Feeling momentum.

Turned a campaign reply of 'no thanks - we don't have a sales team' into an 'interested' after sending my permission pitch video to a prospect.

I tweaked my hook in the video based on her response. This morning she replied asking for more info.

Small steps, but more permission pitches going out today to new connections from my first campaign.

Great initial session with my new client Owen Bennett today. We worked through the coaching sheet and notes from our call, plus the slides and links you shared.

He has 2 short homework tasks and is already tracking cashflow and forecasting, which he'll share so we can move it to the Profit Coach format.

Thanks again for your help prepping yesterday.

I'm pleased to announce a new client win (Client No 5), we are starting on Monday with another Risk/Reward approach, £1250 per month, with a further £500 per month payable on achieving performance targets, most likely against pipeline growth.

Thanks again Pam, Zander and Mark for all your support over the last year.

Focused on reconnecting with old work colleagues and secured 2 days a week of consultancy until the end of the year, with a chance to extend into 2025.

Just confirmed 2 mentoring programmes running through all of 2025.

While my LinkedIn campaigns ran in the background, it was my old network that really paid off.

After a chat with Mark Edmunds last week, I completely reset my core client and rebuilt my messaging.

Yesterday, I spoke with an IFA I've known for about 18 months.

She knows exactly what I do, and as soon as I shared the new messaging, she had a referral ready for me and at least two more contacts.

Where have these been for the last 18 months?

Just delivered a MasterMIND session focused on this slide. My clients loved it.

I opened 4 break out rooms and everyone left with a big chunk of their Marketing MasterPlan completed. Hats off to Zan for creating this.

Four weeks in the BCA Certification Course changed everything for me.

I now have a deeper understanding of the coaching process and feel genuinely empowered to take this work into the real world.

The AI coaching practice tools were invaluable. Huge thanks to Mark James, Sue Gallagher, and Zander for their support.

Working with this client for about a year, I've seen how much impact we can have on their business.

By engaging with the CEO and finance manager, we identified ways to increase profit.

After the previous administrator left, another team member reached out for help with marketing new areas.

The system really works. If you keep doing a great job, you'll not only retain but also expand your work within clients' businesses.

After almost 18 years as a business coach, I realised I was more business than coach.

Now I use the COACH model in all sorts of situations and feel I am doing a much better job. The two day intensive was exhausting but life changing.

Thanks to everyone involved.

Great news. I won an awesome client with a new design. Check out www. leandesk. com. I just got mine and love it. Sit, stand, stow.

It disappears when you do not need it. Perfect for healthy home workers.

If you have experience launching similar products, let me know. Thanks to Nick Cole, who I am chatting to next week.

On the flip side, I learned the hard way about focusing too much on immediate issues. Clients are happy, but then do not need me anymore.

Now I see it clearly and will do better. Ignoring the boss dashboard is risky.

I also fell into the trap of just listening to updates and not looking ahead, which made it tough to keep a great client I have had for 5 months.

Another big learning. Overall, feeling strong most of the time.

I was about to stop my first campaign last week because the KPIs weren't there and I was impatient to launch a new one.

After talking with Sue, I kept it running. Yesterday and today, I had a flurry of new connections, including a business owner who asked me to call him directly.

One quick call later, and I've got another discovery call in the diary for next week.

Now to build on this momentum and see if I can get the one-call close. Keep the faith.

A few weeks into the PROFIT programme and some one-to-one sessions with Pam Featherstone completely changed my outlook.

I went from feeling unmotivated and unsure why I was doing this, to realising that coaching myself is the first step to becoming a better business person.

That simple shift boosted my energy and now I’m on a 60-day plan for the next chapter. Looking forward to seeing where this takes me.

The automation and the timing of it will save so much time. Now I can spend that time having conversations with potential clients.

Thank you so much Zander for all the work you are putting into this. It is amazingly awesome.

This morning I had my first coaching session with the kind of person I most wanted to coach when I joined the BCA.

She has a fantastic product and should have more confidence in herself than she has!

She had found the one place I'd put a link to the scorecard (it's now everywhere! ) and it was her feedback that I shared previously in this community.

The slight snag is that her business is still very small so she doesn't have any money yet, but we'll work on a phased equity/fee basis.

From our initial conversation I knew that I wanted to work with her, and we had a really productive session this morning.

Interestingly she scored 35% when she completed the scorecard but 22% on the full BOSS dashboard (she was enjoying it so much that she finished it off after our session, knowing that I'll still want to go back over the rest of it with her next week).

She had also completed the coaching sheet that I'd put in our G drive before our first session - so she's definitely committed to working together!

This week I used the tools and knowledge to shape my own goals and cut out distractions. I gained clarity on what it takes to reach the next level.

Already, new opportunities are lining up after just a week of working through the material.

Adding this to my toolbox is a game-changer and a trigger for real change. Powerful stuff. Thank you Zander Woodford-Smith and Pam Featherstone.

I messaged a guy on LinkedIn September 2024!

He replied on Sunday. That's this Sunday, nearly 2 years later.

He barely uses LinkedIn and only has 41 connections, so I asked for his number. No response.

I searched him out on Monday, found a mobile number on a trade site, called and got no answer.

Finally got through today, had a discovery call over the phone, and booked in a sales call for Friday morning.

Some people are interested, but they're busy, not as active on LinkedIn, or just need the call to move things forward.

Never give up, there's money hiding in your old messages.

I will update on Friday WHEN I've signed him.

Classing it as a win anyway.

The 90 day planning session gave me a specific and actionable roadmap to earning a great income doing what I love.

I liked starting with 121 clients, then using group coaching to leverage my time.

Now it all feels doable because I can see the steps and the tools BCA provides. It is a simple approach that takes away overwhelm. I'm excited.

It puts all the pieces together and becomes an automated machine. I can focus on coaching and selling, while the office is open 24/7, marketing and doing CRM.

Love the simplicity. The platform takes the hassle away from the mundane messaging that I think is wasting my time.

Completing the messaging form was eye-opening. It showed me how inconsistent my content and process actually are.

I thought I had cracked it, but now I see how much more I need to do and the importance of following a set process.

Outsourcing took me out of the loop, which was a mistake. Many thanks for this.

This is fantastic. Will save so much time and head space. Thank you so much.

There have been another 9 connections in just 20 minutes. That’s the rate they’re coming in now.

Before, my connection rate was about 3 or 4 percent.

Since we made those small changes to the messaging template, it’s been building and must be close to 25 percent now. Really great results.

Last week I was contacted by Colin Wynn, host of Moving Matters, the best known podcast in the UK Moving Industry.

He invited me on to discuss my career, past and present.

I'll be joining others from the industry who have been interviewed before. I'll share the link once it's live if it goes well.

We teamed up with two other experts to put together a strategy for a well-known HE business school.

All of us lecture in HE and FE, so we targeted the sector we know best. This project started with an upfront fee of £1,000 and could lead to more opportunities.

The programme is just amazing. The question needs to be, how could the world's No1 Coaching Firm not provide such clarity in their training?

I am going to smash this, and it's down to your system, not theirs. Isn't that interesting?

I've been going deep through the steps and it's mind blowing. There's so much I had just skimmed over before. I'm on to Week 4 and feeling absolutely pumped.

The new programme format and content is exceptional. You've done a phenomenal job.

Loving the programme so far. It's a lot to take in, but I know that once I have all this down, it's going to completely change my life for the better.

In these unparalleled times, we all want to help each other. To give help that goes that extra mile is what I call true abundance.

Today, Zander and Pam did just that. I thank you, you really do care.

The Going Pro series is packed with so much valuable content.

I keep going over it because it's highlighting a lot of stumbling blocks and blind spots I need to sort out. Keep it up, Zander. This is exactly what I needed.

I just watched the follow-up and creating conversation sessions. It is pure gold. Week 8 is amazing and actionable. Very helpful.

I spent 5 years avoiding my obvious niche, but after just one session with Mark Edmunds, I finally saw the opportunity and felt genuinely excited to start marketing.

He asked tough questions and helped me face my fears around committing. If you’ve been unimpressed by copywriters before, book a call with Mark.

He’s thought-provoking, intelligent, and challenging. You won’t be disappointed.

I used Zander's messaging tool with support from Pam and Zander. I started marketing 6 weeks ahead and sent out 1300 messages.

Now I have 14 attendees booked for my seminar and more than 15 leads who are interested but can't attend. This is the best result I've had in 3 years.

I did my first second call this afternoon using the scripts and got great feedback. Now I just need to work on conversion.