Questions answered

Straight answers, before you book

What we build, what it costs, how the guarantee works and where the clients come from. If your question isn’t here, ask Pam.

Section 1

What It Is

The short version: we build your trusted advisor practice for you, and get it live in 10 days. You advise.

What It Is

What exactly do you do?
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We build a trusted advisor practice around the experience you already have. Over four months we set up three things for you:

  • Get Calls: your position, your prospect list, four LinkedIn campaigns, your website, CRM and calendar.
  • Win Clients: one offer, one price, the sales conversation and the follow-up. Pam rides along on your first real call.
  • Keep Clients: onboarding, the Profit System you use with owners, session plans, a client portal and renewals.

Your campaigns go live within 10 days of onboarding. You do three things: reply to the owners who respond, have the conversations, and advise.

Do I need to become a coach?
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No. You'll use coaching as one way of working with owners, alongside your consulting and mentoring. You're not becoming someone new.

A trusted advisor brings the answers like a consultant, the experience of a mentor, and the accountability of a coach. That mix is why owners keep working with you for years.

Who is it for?
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Experienced independent consultants, advisors, fractional and interim leaders, directors and business owners. People with real commercial experience who are tired of proposals, day rates and projects that end.

It isn't for people new to business, people looking for passive income, or anyone who needs a guaranteed number of clients.

Is it a franchise, a course or a job?
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None of those. It's your own business, under your own name, with your own clients. No royalties and no territory. It isn't a course you're left to watch on your own, and we don't find you a job or a board role.

Section 2

Investment & Guarantee

One price, a clear way out, and no hidden extras.

Investment & Guarantee

What does it cost?
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£2,500 a month for four months, or £10,000 if you pay upfront. There are no extra BCA fees during the four months.

If an outside tool like LinkedIn Sales Navigator would help, Pam explains that before you pay for anything.

What happens after the four months?
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Finish the four months and you keep the community, the weekly calls and the training for life.

If you'd like us to keep your website, CRM and campaigns running and improving, that's Trusted Advisor OS: the all-in-one ecosystem your practice runs on, for £495 a month. It's optional, and monthly. Your website runs on it, so we'll make that clear before you start.

What if it isn't right for me?
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We call it Love It or Leave It. Give it 60 days. If it isn't right for you, stop paying. If you paid upfront, we give you £5,000 back.

You keep your blueprint, so nothing you've done is wasted. You lose the build itself: the campaigns, website and systems we run for you.

Will you guarantee me clients or income?
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No, and nobody honest can. Your results depend on the conversations you have and the work you put in.

What we do is build everything, work alongside you, and aim for your next high-value advisory client within 90 days.

Is there flexibility on the price?
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The price is the same for everyone. You can pay monthly over the four months, or upfront. We don't do discounts, and we never suggest funding it with credit cards or loans.

Section 3

Time & Pace

We do the building. Your time goes on the parts only you can do.

Time & Pace

How much time does it take?
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To get it going, at least 5 hours a week. We build the practice, so your time goes on replying to owners, sales conversations and, once you've signed clients, advising them.

A trusted advisor client is typically two 90-minute sessions a month, plus a little admin. That's why so many members start alongside the work they already do.

I'm flat out right now. Should I wait until it calms down?
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It rarely calms down. There's always another project. That's exactly why we build it for you.

Every month you wait, another project ends with nothing recurring behind it. If the timing genuinely isn't right, Pam will tell you, and you can start later.

How quickly does it go live?
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Your campaigns go live within 10 days of completing onboarding. Everything is built by day 30. Then months two to four are about calls, conversations and your first clients, with us beside you.

Section 4

Winning & Keeping Clients

How clients find you, how you win them, and why they stay.

Winning & Keeping Clients

Where do the clients come from?
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From four LinkedIn campaigns we build and run, aimed at the owners you're best placed to help. They start conversations. Your job is to reply.

You don't need a big network or to become a content creator. Will Walsh signed his first paying client from his first campaign, within a week.

I'm not a salesperson. What do I say?
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You don't pitch. You have a conversation with an owner about their business: where they are, where they want to be, and what's in the way. They see their own gap and decide for themselves.

We give you the conversation step by step, one offer and one price. And Pam rides along on your first real sales call.

What do clients pay?
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Members typically charge a monthly retainer for ongoing advisory work, not a day rate. What you charge depends on your experience and who you help, and we set it with you.

A few examples: Eileen Lancaster has a 12-month client at €2,500 a month. Martin Musk's first client paid six months upfront. These are individual results, not a promise.

How do clients stay for years, not months?
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A project has an end date built in. A trusted advisor doesn't: every month the owner gets someone who knows their business, holds them to what matters and helps them decide what's next.

We set up the onboarding, the Profit System, session plans and renewals, so clients don't drift away after three months. Ashley Maile has had 14 clients in three and a half years and never lost one.

Section 5

Support

Support

What support do I get?
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  • We build and run the practice with you for the four months.
  • Weekly group calls, all recorded.
  • A private community of experienced members.
  • Pam on your first real sales call.

Finish the four months and the community, weekly calls and training are yours for life.

Can I speak to someone first?
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Yes. Book a 15-minute call with Pam. She'll look at your experience, the owners you could help and whether this is right for you. If it isn't, she'll say so.

Still want to talk it through?

Some questions are better answered live.

Pam will look at your experience and the owners you could help, and tell you straight whether a trusted advisor practice fits. We start 10 builds a month.

See if it’s a fit
Pam Woodford

If you're still weighing this up — ask. We'll tell you straight.