Year one was a disaster
She followed the playbook exactly. Two clients, a £7,000 operating loss after fees, and about £70,000 worse off including the entry cost.
Considering a business coach franchise?
Read this before you sign a franchise
Pam was the number one coach in the world inside one of the biggest coaching franchises. She still walked away. Here's what a franchise really costs, and what we do instead.
Pam's story
Why the top coach in a big franchise still quit
After selling two businesses, Pam wanted a proper way to help other owners. She paid roughly £63,000 to get in and train.
Then she built her own system
She rebuilt how she got and kept clients. Within two years: 47 clients, seven figures, and the world number one ranking in that franchise.
She still walked away
A territory, strict rules, long contracts and monthly fees. She didn't fully own what she'd built. So she left, and built what we use today.
Side by side
A franchise, next to what we do
Typical franchise
A business coach franchise
- To startOften £50K to £100K or more
- OngoingMonthly fees, clients or not
- ContractFive to seven years, often a personal guarantee
- BrandTheirs, in a territory
- Who builds itYou, from their manual
What we do
The trusted advisor build
- To start£2,500/mo for four months, or £10,000 upfront
- OngoingNothing required. Trusted Advisor OS is optional at £495 a month
- ContractFour payments, a 60-day Love It or Leave It guarantee, and lifetime access
- BrandYours, anywhere
- Who builds itWe set it up in 30 days. You run it
What we build
We build the practice. You advise.
We set everything up in your first 30 days, then teach you to run it. You reply, take your own sales calls and advise your clients.
01
Get Calls
We build
- Your position: who you help, and with what
- Your prospect list
- Four LinkedIn campaigns
- Your website, CRM and calendar
Your one jobReply to the owners who respond, and follow up.
02
Win Clients
We build
- One offer and one price
- The sales conversation, step by step
- Follow-up that runs itself
- Sales training and practice
Your one jobTake your own sales calls.
03
Keep Clients
We build
- Onboarding for every new client
- The Profit System you use with owners
- Session plans and a client portal
- Renewals, so clients stay for years
Your one jobAdvise and deliver for your clients.
Investment
One high-value advisory client more than pays for it.
Full private implementation
£2,500/mo
For four months, or £10,000 upfront.
- Get Calls, Win Clients and Keep Clients, set up for you
- Your infrastructure and campaigns set up in your first 30 days
- Sales training, scripts and practice to run your own calls
- Weekly group calls, and reviews of your results so we can improve them
Yours for life
The Academy and community · Weekly group calls · Training · Systems and tools · PROFIT frameworks
Trusted Advisor OS keeps your website, CRM and campaigns running. Optional, £495/mo.
Our guarantee
Love It or Leave It
Give it 60 days
Get set up, go live and start your own conversations.
Not right? Stop paying
Paying monthly? Stop before your third payment. Paid £10,000 upfront? We refund £5,000 of it.
Keep your blueprint
Whatever you decide, nothing you’ve done is wasted.
We don't guarantee clients or income. Nobody honest can. You take your own sales calls and serve your own clients.
We start 10 builds a month
Want the structure without the lock-in?
Book a 15-minute call with Pam, our co-founder. She's been inside a franchise and out the other side, and she'll tell you honestly which suits you.
See if it’s a fit