01
Before
Fifty to sixty hour weeks, and away three nights a week. "I'd be at home, but I wouldn't be involved. Present but not engaged." With his children going through their GCSE years, that had to change.
He's straight about the start: "The reality is it just takes a little bit longer," and the corporate package was a good one. "It's been an emotional rollercoaster, but perseverance is working."
“Now I work around 30 hours, earn similar amounts, and I'm home every night.”
02
The build
The turning point was the LinkedIn structure. One post, written to the guidelines, brought a call the same afternoon, and he was working with that client the following week.
Since then it has always been several touch points, never one magic post. A multi-site roofing merchant came from his January newsletter and booked two two-day training programmes for £6,600 on the spot.
03
Now
Six clients, £12,500 invoiced in a month, around 30 hours a week, and earnings similar to his corporate role. He's home every night. Some clients see him on site for a morning; others meet him online.
At least three of his clients have doubled their profit within twelve months, including a plumbing and heating engineering business.
