For business owners and former owners

Your scars are worth more than you think

Help the owners coming up behind you. We build a trusted advisor practice around everything you learned running your own business, set up in your first 30 days. Then we teach you to run it. You work with a few owners you respect, for years.

A paid programme. Built for you, run by you. We start 10 builds a month.

The itch

You've built a business. Now most of what you know sits idle.

You see other owners making the mistakes you made, and you know exactly where they lead.

  • You've got years of systems and hard lessons, mostly unused.
  • The work that used to stretch you doesn't any more.
  • Random investments and the odd NED role don't feel like enough.
  • A franchise means buying someone else's brand and rules.

From hired help to trusted advisor

Same experience. A different business around it.

The old way

Hired help

  • Your experienceLocked in one business
  • Paid forHours, or nothing at all
  • The workYou do it yourself
  • Your weekFirefighting
  • What you buildSomeone else's franchise

The new way

Trusted advisor

  • Your experienceUsed across a few owners you choose
  • Paid forYour judgement, on monthly retainers
  • The workThey do it. You guide it.
  • Your weekA few session days a month per client
  • What you buildYour own practice, under your own name

A different next chapter

Same scars. Owners who need them.

Owners don't need another theory. They need someone who's been there and can say what to do this month.

Show them the profit

Help owners find where the profit is hiding, and fix cash, capacity and team issues without breaking the business.

Work with people you respect

A small portfolio of owners on monthly retainers. You choose who you help.

Keep it yours

No royalties, no territory, no franchise fee. Your name, your clients, your rules.

What we build

We build the practice. You run it.

We set everything up in your first 30 days, then teach you to run it. You reply, take your own sales calls and advise your clients.

01

Get Calls

We build

  • Your position: who you help, and with what
  • Your prospect list
  • Four LinkedIn campaigns
  • Your website, CRM and calendar

Your one jobReply to the owners who respond, and follow up.

02

Win Clients

We build

  • One offer and one price
  • The sales conversation, step by step
  • Follow-up that runs itself
  • Sales training and practice

Your one jobTake your own sales calls.

03

Keep Clients

We build

  • Onboarding for every new client
  • The Profit System you use with owners
  • Session plans and a client portal
  • Renewals, so clients stay for years

Your one jobAdvise and deliver for your clients.

Members

Owners who made the move

£500,000 a year from 14 clients, never lost one

“It wasn't a side hustle. It was just me absolutely putting something in place so when I exited my role, I was ready. I've never lost a client.”
Ashley MaileFormer MD, PEME Engineering

A new client from a LinkedIn reconnect

“I've been able to bring all of my experience together in a positive, structured way. He emailed me and said, 'I think you might be able to help me.' We had the sales call and he agreed immediately.”
Anne MellingBusiness owner and advisor

Less chasing, more ready-to-buy clients

“The joined-up marketing attracts people, keeps them in the pipeline and automatically follows up. I spend less time keeping leads warm and more time with those ready to buy.”
Graham OrangeBusiness owner turned advisor

Individual results, not typical or promised. These members came through our earlier, taught programme. Now we build it for you.

Read more member stories

Is this for you?

Built for people with real experience

It's for you if

  • You've run or grown a business and lived the hard parts
  • You want to help other owners, not run another business day to day
  • You'll give us your input, take your own sales calls and do the advising
  • You want a few clients who stay for years

It isn't if

  • You're looking for a franchise or a business to buy
  • You want passive income or someone to do the advising for you
  • You need a guaranteed number of clients
  • You're new to running a business

Investment

One high-value advisory client more than pays for it.

Full private implementation

£2,500/mo

For four months, or £10,000 upfront.

  • Get Calls, Win Clients and Keep Clients, set up for you
  • Your infrastructure and campaigns set up in your first 30 days
  • Sales training, scripts and practice to run your own calls
  • Weekly group calls, and reviews of your results so we can improve them

Yours for life

The Academy and community · Weekly group calls · Training · Systems and tools · PROFIT frameworks

See if it’s a fit

Trusted Advisor OS keeps your website, CRM and campaigns running. Optional, £495/mo.

Our guarantee

Love It or Leave It

  1. Give it 60 days

    Get set up, go live and start your own conversations.

  2. Not right? Stop paying

    Paying monthly? Stop before your third payment. Paid £10,000 upfront? We refund £5,000 of it.

  3. Keep your blueprint

    Whatever you decide, nothing you’ve done is wasted.

We don't guarantee clients or income. Nobody honest can. You take your own sales calls and serve your own clients.

Questions

What people like you ask first

Can I do this while I still run my business?

Yes, if you can give it at least 5 hours a week. We set up the practice, so your time goes on conversations and advising.

Is it a franchise?

No. Your business, your name, your clients. No royalties and no territory.

Do I need to become a coach?

No. You'll use coaching as one way of working with owners, alongside sharing your experience and holding them to what matters.

What if it isn't right for me?

Love It or Leave It: if it isn't right by day 60, stop before your third payment. Paid the £10,000 upfront? We refund £5,000 of it. Either way, you keep your blueprint.

All questions

We start 10 builds a month

Ready to put your scars to work?

Book a 15-minute call with Pam, our co-founder. She'll look at what you've built, the owners you could help and what we'd build for you. If it isn't right, she'll say so.

See if it’s a fit
Pam Woodford

If you're still weighing this up — ask. We'll tell you straight.