The old way and the new way

Hired help, or trusted advisor?

From 3-month projects to 3-year clients. Hired help gets scoped, paid by the day, and let go when the project ends. A trusted advisor is the person an owner calls first, and works with for years.

See your month, both ways Book a call

What the shift looks like

Daniel's story

“The owner originally wanted me to come in as a consultant… I sold him the coaching engagement.”
Daniel Mirwis. Weeks later, the owner said “the work we'd done (he did it) had made a massive difference”. Then: “I’m in.”

Daniel Mirwis

5 Aug·Wins

Small client win this week

I’ve been working for around 7-8 weeks with an owner-led operational business where the owner originally wanted me to come in as a consultant (which I'm trying to escape) to fix the role/responsibilities/team structure for him. I sold him the coaching engagement with an understanding to review if he still needs someone to come in once we get started.

I’ve been trying to hold the line that the real win is not me becoming the external fixer - it’s helping him get the structure, expectations and ownership out of his head and into the business.

… I had a mini-session while he was away and he said that the work we'd done (he did it) had made a massive difference.

He also said he’d told his wife that he could already feel the work had been worth it. Then when I said he'd just dipped his toes in the water, he replied 'I’m in'.

Like64 comments

The old way, the new way

Same experience. Two ways to use it.

The old way

Hired help

Paid forYour time, by the day
Clients come fromReferrals and proposals
SellingA five-hour proposal
The workYou do it for them
How longA 3-month project
Your diaryFeast and famine
AITakes the doing
What you buildNothing that lasts

The new way

Trusted advisor

Paid forYour judgement, on a monthly retainer
Clients come fromCampaigns that start conversations
SellingA conversation where the owner sees their own gap
The workThey do it. You guide it.
How longA 3-year relationship
Your diarySteady, and planned
AICan't take judgement
What you buildA practice, and a portfolio of clients who stay

Try it with your numbers

Your month, both ways

Move the sliders to match your work. On the left, how most consultants are paid now. On the right, the same experience as a trusted advisor.

Hired help Trusted advisor

Monthly income

£10,000£10,000

Hourly rate

£100£500

Free days a month

018

New clients needed a year

81.7

The old way

Hired help

Each client pays, per month£5,000Hours per client, per month50 hrsHow long a client stays3 monthsClients at once2

MonTueWedThuFri

Week 1

5hClient 1

Week 2

5hClient 2

Week 3

5hClient 1

Week 4

5hClient 2

0 free days this month

A month: £10,000
Hours a month: 100
Per hour: £100
Each client is worth: £15,000
New clients you need each year, just to stay full: 8

The new way

Trusted advisor

Each client pays, per month£2,000Hours per client, per month4 hrsHow long a client stays3 yearsClients at once5

MonTueWedThuFri

Week 1

Session 1Client 1Client 2Client 3Client 4Client 5

Week 2

Week 3

Session 2Client 1Client 2Client 3Client 4Client 5

Week 4

18 free days this month

A month: £10,000
Hours a month: 20
Per hour: £500
Each client is worth: £72,000
New clients you need each year, just to stay full: 1.7

An illustration using the numbers you choose, not a forecast or a promise. A working day here is 5 hours of client work. A trusted advisor sees each client twice a month.

Clients who stay

Ashley's story

14 clients in three and a half years. Never lost one.
Ashley Maile, former managing director. He matched his MD salary within six months, and in three and a half years he's never lost a client.

**£500,000/year 3.5 years coaching, 14 clients, never lost a single one**Ashley Maile, Former managing director, PEME Engineering · 1 min

Members

The people who made the shift

Their words and their results. These came through our earlier, taught programme. Now we build it for you.

**How I learned to win and keep high-value clients**Ashley Maile, Former managing director, PEME Engineering · 34 sec

**First 2 discovery calls, 2 new clients**Harriet Molyneaux, Profit Coach · 1 min

**I'm easily signing 2 clients per month from my top 100**Daniel Andersen-Tuffnell, Business MIndsets · 17 sec

Will Walsh

1 week ago·Wins

First paying client from my first campaign in just a week

Super chuffed. My first paying client is starting next week, straight from my first campaign. Two meetings in one week and done.

It may only last a few months to sort out their critical issue, but I’m on cloud nine for what might be.

I really thought about my list and my messaging, and went bespoke instead of using the sales pitch. Thank you to Zander and the BCA.

Like3516 comments

Joe Rowan

4 days ago·Wins

£9,000 per month for 1 day a week consulting

I’m consulting for a company in the medical device area, which fits my background. It’s just one day per week for £9,000 per month.

I’m having lots of fun and it fits perfectly with being retired while staying mentally active.

Like814 comments

Daniel Andersen-Tuffnell

5 days ago·Wins

Wins ! 3 New Clients Today, 2 renewing in the last 3 days

Today was one of those days where the work behind the scenes starts to show. 2 new clients closed. 1 client renewed, with team support added in.

2 came through networking. 1 came through a client referral.

And last week, I also brought in a new small micro business client and another client renewed to monthly support.

The biggest win for me is not just the new business.

It's the pattern.

Networking is turning into conversations. Conversations are turning into clients. Client work is turning into referrals.

Existing clients are renewing and expanding.

That's the bit I'm most proud of.

Because growth is not just about getting new clients.

It's about building enough trust that people stay, refer, renew, and bring their team into the work.

Big reminder for me today:

Relationships compound when you keep showing up properly.

This has been my intention for the last 2 months,

Most exciting i have 5 more very strong opportunities / prospects in the next week them all booked.

Stay tuned!

Thanks to all community and team for the support, guidance and environment to learn and push myself.

Like4013 comments

Allison Hogg

2 days ago·Wins

Delivered My 1st Value Sessions today and signed both clients!

As Zander says, "I let it rain"! Both clients were from the automated marketing campaign, which I started at the beginning of March.

I completed a discovery call where I took copious amounts of notes, and then aligned the value session to their challenges.

I spent a lot of time preparing, and even had the opportunity to adapt my approach after the 1st value session this morning (my price pitch felt a little clunky 1st time round), so I perfected it for the 2nd value session.

The 1st client is not an Ideal Client for me. He is a one man band but desperately needed help with his value proposition and marketing.

The 2nd client is an Ideal Client and is at an exciting growth stage in their business but is still pulled in to firefighting.

He may want some consultancy support as well as business coaching, but it was the BOSS dashboard that sealed it for him. It's such a fantastic resource.

They both responded really well to the fact that I wasn't signing them in to a contract, and that I was confident about the value I could bring that they would want to continue our partnership.

I'm not the most patient of people, but I followed the guidance from BCA and it worked!

Now I move in to value delivery with these clients which is what I have been most excited about.

Thank you to the whole BCA team, but particularly @Pamela Woodford @Zander Woodford-Smith and @Mark James

Like3611 comments

Want the month on the right?

We build your trusted advisor practice for you, and get it live in 10 days. Book a call and we'll look at your experience, the owners you could help, and whether it's right for you.

Book your call