Emerson PattonA £457,000 year from his home office

Emerson Patton brought deep telecoms experience and a costly business-coach franchise that wasn't paying back. He rebuilt during COVID, focused on electrical and mechanical contractors, and now has a team and clients as far away as Australia.

Read Emerson's story Download the case study (PDF)

for the year, in his own words: £457,000
in one month after niching down: 22 clients
Builder of the Year, out of 150 worldwide: Coach Firm

Before: Telecoms director, then a business-coach franchise that wasn't paying back
Advises: Electrical and mechanical contractors, as far away as Australia

If you’re asking

“Does it work if I pick a narrow niche? Won't I run out of clients?”

This is Emerson’s answer.

Before

Emerson had invested heavily in a business-coach franchise and wasn't seeing the return. Then COVID took face-to-face selling away.

“Niching down and sharpening our marketing made a huge difference.”
Emerson Patton

The build

He narrowed his market to electrical and mechanical contractors and sharpened his marketing for them. His first webinar for contractors drew 35 bookings and produced 8 business assessment calls. A later one had 76 bookings.

"Niching down and sharpening our marketing made a huge difference to the way I run and operate my business."

Now

Twenty-two new clients in a single month. A year that finished at £457,000. Clients from Belfast to Melbourne, all served from his home office. He was named Coach Firm Builder of the Year at the BCA global conference.

Sound like you? Pam can tell you in 15 minutes whether what worked for Emerson would work for you.

See if it’s a fit

In their own words

As it happened

Clips and posts Emerson shared with the BCA community at the time, unedited.

**Emerson Patton**Former telecoms director

Emerson Patton

3 days ago·Wins

3 new clients in a week, including my first in Australia

Sold another session and gone global. Signed a new client in Melbourne, Australia, all from my home office in the UK through Zoom webinars and strategy calls.

That makes 3 new clients in a week during a pandemic. Happy with that result.

Like126 comments

Emerson Patton

2 days ago·Wins

35 booked, 2 sales, 8 calls from first webinar

Launched my online webinar for electrical contractors to help them reset their plans and build a brighter future.

So far, 35 booked and 22 attended on Thursday afternoon. On Friday, 24 booked and 10 showed up.

Sold 2 Alignments at £495 each and generated 8 business assessment calls.

Like294 comments

What Emerson would tell you

“Connecting with peers, expanding your network, and enhancing your knowledge is incredibly powerful.”
Emerson Patton

See if it’s a fit Download the PDF

People who started where you might be

Tim JonesFormer director, Right at Home UKFrom A £10,000 Goal To Months In The £30,000s“I've already tried a coaching franchise. Why would this be different?”Read the story

John McCarthyFormer Royal Marines officer, the Profit Sherpa for law firms£600,000 Found Across Two Client Businesses“I've been burned by a franchise or coaching organisation before. Why would this be different?”Read the story

Ashley ChiversFormer senior executive, constructionSix Clients, Home Every Night“Can you guarantee it'll work? What will my partner say?”Read the story

The next step

From hired help to trusted advisor.

Book a 15-minute call with Pam, our co-founder. We'll look at your experience, the owners you could help, and what we'd build for you. If it isn't right, we'll say so. We start 10 builds a month.