01
Before
Selling the company should have felt like the finish line. Instead Ashley found himself inside a private-equity structure that didn't need what he was best at. He knew how to run an engineering business. What he didn't have was a framework for bringing that experience to another owner's business and adding value from the first meeting.
"I was concerned that I wouldn't be in a position to go into a company and add value," he says.
“I currently work with 14 clients, and to date I've never lost a client.”
02
The build
The Profit System gave him the structure: a way to diagnose a business, set the priorities, and run a monthly rhythm with the owner. He built his own version of it around his engineering background.
Thirty-five days in, he had £10,000 of coaching sales. At three months his fees were running at £136,000 a year. Within six months he was earning what he had earned as a managing director.
03
Now
Today Ashley works with 14 clients and is "knocking on the door of half a million pounds a year". He has never lost a client. One begged him not to drop him.
How he keeps them is its own story: what he works on with an owner, who he works with, how often, and when. He explains it all on Working with clients.
