“First 2 Discovery Calls → 2 Clients In Under 4 Weeks”
“Both of my first two sales calls converted to clients using the COACH method and sales scripts. One client is a high-earning solo operator who wants to grow.”

Is Your Experience Going To Waste?
For Consultants, Business Owners & Directors
In the video: the three things a practice like that needs to be true, why almost every course, certification and franchise gives you only one of them, and how members serve each client in two 90-minute sessions a month, and signing clients around the work already paying their bills.
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15-minute fit call · No pressure · We'll tell you honestly if it's a fit
Watch how our members launched, signed their first clients, and built the freedom and lifestyle they never thought possible.
Here’s what happens when you stop guessing and start following the Business Coach Academy system.

Ashley Chivers
Secured 2 new clients this week, bringing me to 6 in total. In June, I will invoice £12,500 and just need £2,500 more to hit my £15,000 monthly target.
In my old corporate job, I worked 50-60 hours a week and was away 3 nights a week. Now I work around 30 hours, earn similar amounts, and am home every night.
It has been an emotional rollercoaster, but perseverance is working.

Eileen Lancaster (Bartle)
Just agreed a 12-month deal with a client at €2,500 per month. That is €30,000 locked in for the year. Happy days!

Stuart Mason
The programme is just amazing. I joined pre Covid and kept a low profile for a while, but now the leads are exceptional. I signed 5 new clients this week.
It's down to your system, not theirs. Opportunities are everywhere right now.

Stuart Whitehouse
My second client has asked me to step in as MD and acquire the business through an earn-out scheme, while I continue my coaching work.
My first client increased revenue by 80 percent in just 8 weeks and cut raw material costs.
They were close to bankruptcy, but now they are back in the black and could land a new £500k contract.
I have a third client lined up and a discovery call with a potential fourth.
Special thanks to @Anne Melling for her support and the timely marketing email from Pam.

Terry Neild
We had a brilliant week with our second subscribing client signing up. They loved the system and joined on the day we presented.
Thanks, BCA, for getting us there.

Robin Hayhurst
Just signed my first full price, twice-a-month client. Thanks to Pam Featherstone for your awesome support and Zander Woodford-Smith.
I have 5 more closing calls next week, so this could be a great work month.

Will Walsh
After a whirlwind week, I signed up clients 2 and 3, plus another on a no win-no fee (if they raise £700k+).
The key has been getting back to interested people straightaway through LinkedIn on my mobile. Since I only get a handful of leads a week, speed is critical.
Thanks to the team, my mojo is back and purpose restored.

Amber Bartlett
Signed two new clients at $325/month each. I call them my charity cases, but I know I can help them get results and it's great practice for my coaching.
Since joining a local networking group last September, I've signed 4 coaching clients from that group.
Last week, all 4 spoke about their experience with me, which led to a sales call this Wednesday and another on Friday. No more charity cases from now on.
BCA and Anne have given me so much.

John McCarthy
My client said this...
"You're like the magic wand that comes into business and sprinkles fairy dust. You have a good framework, a good programme to follow, and you know how to adapt it to where that individual is at."
"Between two businesses, I found £600,000 worth of cost savings."
When I met Kim, her business was about to go under. Within a month, we found £600,000 in savings.
It's not fairy dust. It's the PROFIT programme.
I cannot tell you how good this programme is and the difference it's making in people's lives.

Shabbir Ahmed
I finally got my first client signed, sealed and paid up at £2,000 per month. First session is booked for tomorrow, face to face.
My coaching journey has taken a lot of twists and turns, but I am buzzing with excitement to get started.

Will Walsh
My target is now 8 clients by Christmas, all while working just 2 days a week outside my day job.
I've been coaching for the first time in my life, and one client messaged me this week saying "the best thing that's happened to them in the last few months is me."
Without BCA, none of this would be happening."

Amber Bartlett
I got my first one-call sale yesterday for $12k, or $1k per month for 12 months.
My ideal client is on Facebook more than LinkedIn, so I've been posting in the right groups.
Someone saw my comment, reached out, and by the end of the call said, 'I've been wanting to do this for 10 years so let's go.'
I used so much from the training modules to make this happen. Thank you. I'm feeling some momentum.

Joe Rowan
I’m consulting for a company in the medical device area, which fits my background. It’s just one day per week for £9,000 per month.
I’m having lots of fun and it fits perfectly with being retired while staying mentally active.

Janet Davies
Landed my first paying client today. She found me through a friend and, instead of taking the free 6-8 weeks, asked what I charge.
We agreed on one free session so she could see what I offer, and she accepted my rate straight away.
This is a big deal for me as I have no coaching background and it's not even in my main niche.
Excited for the learning ahead and ready for the onboarding session on Monday.

Ashley Chivers
Secured a new multi-site Roofing Merchant client from my January newsletter. Booked 2 x 2-day training days for £6,600.
Used the COACH method to understand their needs, and the MD agreed to the investment on the spot and discussed adding more.
Now at 4 clients and invoicing £8,100 in March. The £12k/month target is getting closer.

Emerson Patton
I am up to 76 bookings for my webinar next week. Today I signed a £7m turnover business for a second strategy session and discussed ongoing coaching.
I also upgraded another client from £995 to £1995 for 3 coaching clients across his business. I am now working on pricing for bigger clients too.

Amber Bartlett
Secured my first client since joining BCA a week ago. A veterinarian signed up for my 3-month consulting programme at $6,800.
She was worried about the time commitment, so we agreed to spread it out over an extra month, which made her feel valued and she signed immediately.
I haven't even reached the COACH method curriculum yet, but I used what I've learned so far.
Active listening and focusing on the transformation made all the difference. Feeling motivated and thankful for Zander, Pam, and this group.

Chris Ash
My first 2 clients have confirmed and paid for 12 months of support. Both came through my existing network, just 3 weeks into LinkedIn marketing.
First session is booked for next week, then bi-weekly after that. Looking forward to helping them grow, both personally and in business.

Eileen Lancaster (Bartle)
I signed 3 new consultancy clients this week. It's not coaching yet, but I believe I can steer them that way in time.
I truly think the increased visibility on LinkedIn made this happen. A win is a win, and it's good to get some money in the bank.

Martin Musk
Today my first client paid for 6 months upfront and we had our first coaching session.
We started with the Business Growth Matrix, but spent half the call on immediate business issues. It feels great to finally get some runs on the board.
The first one's always the hardest, so the second should be easier. Big thanks to Sue for all the support.

Liam Humphreys
Signed up two businesses today through my network. One is a virtual assistant business, the other a recruitment firm looking to launch a temp arm.
Neither are long-term or strictly coaching clients, but it feels good to be wanted.

Miles Stribbling
I've just landed my first deal with an Ireland-based recruitment business.
I went the consulting route and couldn't have done it without the learning, training, and support from everyone at BCA.
I'm confident I can expand my remit now that I've got my foot in the door. Looking forward to building on this as a case study.

Will Walsh
Super chuffed. My first paying client is starting next week, straight from my first campaign. Two meetings in one week and done.
It may only last a few months to sort out their critical issue, but I’m on cloud nine for what might be.
I really thought about my list and my messaging, and went bespoke instead of using the sales pitch. Thank you to Zander and the BCA.

Alex Thompson
Landed my first tech client last week. They asked me to invoice them straight away for the first three months.
The COACH work, Mark's training, and practising with the VR scenarios on The Academy have been invaluable. I also managed to pass my accreditation.
Now I have to deliver.

Paul Wainwright
September brought real momentum. I had 2 discovery calls and 2 sales calls, and one client signed up.
The client was from my 1st-degree network and had been quietly following my LinkedIn posts without ever liking them.
People are watching, even if they do not engage.
The other sales call did not convert, but it was a great chance to practise and fine-tune my process. Both prospects loved the pitch slide deck.
Thanks to Zander and team for that tool.

Simon Leslie
Landed my first gig today. A 6 month programme at £800 monthly, providing leadership coaching for a rising member of a toy company.
This came from a VIP nurture campaign. Trade fair, then a Guinness, then a coffee meeting, then Zoom.
Hopefully this leads to greater things.

Emerson Patton
Sold another session and gone global. Signed a new client in Melbourne, Australia, all from my home office in the UK through Zoom webinars and strategy calls.
That makes 3 new clients in a week during a pandemic. Happy with that result.

Daniel Oosthuizen
I'm pleased to say that I have finally signed a proper client. I did win one previously but only for a planned 4 week period, hopefully he may come back later.
I also signed a further client last week, although he's not making much profit at the moment so I'm only charging £500 per month for the 1st three months.
I have a few strong prospects, including one where I would be working with Will Walsh, so I'm hopeful of adding to this over the next month.

Andy Carr
Just landed my first client after a 45-minute sales pitch. They agreed to a 6-month investment focused on boosting a low-revenue area of their business.
I spent a full day practising and recording my pitch, which helped me tailor it to my style and keep the message clear.
The client asked for a few references, but once that's sorted, we'll finalise everything online.
It was daunting at first, but the practice paid off and gave me confidence to deliver.

Chris Wharram
Started a client on alignment only and just rolled them into a coaching programme at £1,295 per month.
Also added a monthly tiddler at £250 for an hour a month, with an upgrade proposal in for an extra £500 per month and a subscription for my recruitment software and management system.
Best week for a while.
We’re selective about who we work with because we want to train the best business coaches in the world.
Built for experienced operators ready to turn commercial track record into a coaching practice.
You’re a consultant, business owner, or senior leader — typically billing ≈£600–£750/day or equivalent.
You’re done with proposals, scope creep, and 60-day terms — and want a small roster of long-term coaching clients instead.
Around 1 day or 2 evenings a week over the next 6–12 months, knowing you keep access for life.
With a clear plan and support, you’ll execute — not wait for someone else to do it for you.
We’re committed to the right fit. This isn’t the best path if any of these sound like you.
You have no commercial experience yet. We work with people who already have real track record to build on.
You’re looking for a hands-off franchise or someone to “do it all for you” while you stay out of it.
You want overnight results — not a real coaching practice you can run for years.
You won’t have real conversations with business owners or follow a simple outreach plan.
One simple test
If you read this page and think, “I can see exactly how this model would work for me – I just want the structure and support to do it once, properly”
…then you’re who we built The Academy for.
Take 30 seconds to book a call and we'll see if the Academy is the right fit to help you get clients and coach them — with clarity and confidence.
Here's what we'll cover on your 15-minute fit call:
If it's a fit, we'll show you around. If not, no worries. Either way, you'll walk away with value.
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